Case Study: Cadena Technologies Help Custom Software Development Firm Rapidly Grow and Close Local Deals in GCC Region

Company Background:Our client is a sophisticated Custom Software Development firm that specializes in providing tailor-made solutions to businesses across various industries. They were looking to expand in the GCC (Gulf Cooperation Council) region and close deals with local fintech companies.

Challenges:

• Difficulty in understanding the specific needs and challenges of fintech companies in GCC region
• Difficulty in building relationships with potential clients in a crowded and competitive market
• Limited resources for sales and marketing efforts in the region
• Difficulty in navigating complex regulations and compliance requirements in GCC region
• Difficulty in reaching and engaging with potential clients due to a fragmented market and lack of a targeted approach

Solution:

Cadena Technologies, including our Discovery Portal, BuyBeacon and IntelliConnect, were brought on to help the Custom Software Development firm expand in the GCC region and close deals with local fintech companies.

• Our Discovery Portal helped the client identify potential clients in the GCC region, specifically 4 Arab fintech companies, and develop a targeted approach to reach them.
• Our BuyBeacon, an AI-based intent tool, helped the client understand the buying intent of potential clients and their specific needs, allowing them to target the right prospects.
• Our IntelliConnect, an AI-based outreach tool for Sales and Marketing, was used to create a personalized and automated outreach campaigns that helped the client reach and engage with potential clients in an efficient and effective manner.
• Our team also helped the client navigate the complex regulations and compliance requirements in GCC region and build relationships with potential clients despite the highly competitive market.

Results:

Within 14 months of working with Cadena Technologies, the Custom Software Development firm was able to close 4 deals with Arab fintech companies in the GCC region. This led to a significant increase in their revenue and market share in the region. The company was able to establish a strong presence in the GCC market and continue to grow their business in the region.

The CEO of the company praised Cadena Technologies, stating "The tools provided by Cadena Technologies were invaluable in helping us identify and reach potential clients in the GCC region. The use of the Discovery Portal, BuyBeacon, and IntelliConnect helped us automate our outreach efforts and target the right prospects, ultimately leading to successful deals with key players in the fintech industry."

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